Celebrities such as Alicia Keys, Lady Gaga, Justin Timberlake, Kim and Khloe Kardashian, Usher, Jennifer Hudson, Ryan Seacrest, Elijah Wood and Serena Williams stop on December 1, 2010 with all their online activities. The stop is retained until the organization "Keep A Child Alive' has collected $ 1,000,000.

Keep a Child Alive' is an organization that raises money to help fight AIDS. "It is remarkable that no one cares about the thousands of deaths caused by this disease, while a celebrity's online death can bring about an online storm," say the organizers of 'Keep a Child Alive'.

The initiative comes from Alicia Keys. Lady Gaga has 7 million followers on Twitter and all the other celebrities have on average one million. "If all these people donate a little money, they can soon be enjoying again their favorite twitter posts", said Keys. The celebrities are fully available for the initiative. "Everyone I've contacted said yes." The celebrities will also feature in a TV commercial where they lie in a coffin to announce their Internet death.